Drinks company looking for NI’s favourite local retailer

Boost Drinks have launched the search for the country’s favourite local retailer and the winning store will be chosen by the people of Northern Ireland.

The Boost Retailer Hall of Fame was created to thank local retailers here for the dedication they have shown to their communities but also to give customers the opportunity to show their appreciation, explained Jack Taylor, Boost Drinks Trade Marketing Manager.

“Northern Ireland’s local retailers are so committed to their customers and have been a continued presence in a time of deep uncertainty.  And we know that the local people who use the stores daily could not be more thankful.  So, as a way of giving everyone the chance to have their say, we created the Boost Retailer Hall of Fame.

“We’re giving communities the opportunity to let local retailers know how appreciated they are and find out what their store is famous for.  Maybe it’s the incredible customer service, the ranges of food and drinks or the happy welcome they receive every day that will secure a nomination.”, said Jack.

Boost Drinks was established in 2001, launching in Northern Ireland in 2003, and now owns the province’s top selling soft drink within the local independent convenience channel*.  Boost has worked with local retailers here for 18 years and during that time they have seen just how important they are to their communities, continued Jack.

“We can’t wait to honour the first ever inductee into the Boost Retailer Hall of Fame and give them the recognition they deserve, courtesy of their customers’ nominations. 

“People can nominate their favourite local retailer by searching for Boost Drinks NI on Facebook and Instagram where they will find a post explaining the campaign and how to make a nomination. Nominations close on August 31st, 2021, so get in quick and make sure to use hashtag #BRHOF when making your nomination.

“The winning retailer will receive a personalised plaque for their store, a luxury staycation voucher and free Boost Drinks stock.  And one lucky nominator will be picked at random to receive a case of their favourite Boost drink and a luxury one-night stay with breakfast at the luxurious 5-star Fitzwilliam Hotel Belfast^.”, concluded Jack.

Boost is available in various pack formats acrossore Energy flavours, Sport, Protein and Iced Coffee.  For more information visit www.boostdrinks.co.uk/brhof.


Media enquiries to:

Michael McCrory of Duffy Rafferty Communications

Email:                    MichaelM@duffyrafferty.com

Mobile:                07426 555928


*IRI Marketplace Data, Symbols & Independents, Unit Sales w/e 27.12.20

^The prize is for an overnight stay with breakfast for two people and can be booked from Sunday – Thursday.