LEADING drinks brand Boost is marking 15 years in Northern Ireland with a series of celebrations and initiatives to thank those who have contributed towards its phenomenal success to date.

Since its launch here in 2003, Boost has grown at such a rate that the brand is now Northern Ireland’s number one soft drink in the independent convenience sector*, selling approximately 1.5 million cases a year across its ever growing range.

As part of its ongoing 15 year celebrations, the company has boosted its energy range even further with the introduction of new sugar free Punch Power – now available in a 250ml can – and, in an exclusive Northern Ireland initiative, local retailers who order three or more cases of the new product will have a chance to win one of 50 branded fridges, each filled with Boost drinks.  More details on how to enter are available at www.boostdrinks.com/trade/15years/.

“Northern Ireland is a very important market for us especially as Boost is the number one soft drink in the independent sector here – which is really important to us as we exclusively sell Boost in local independent retail stores and not the big supermarket chains,” said Boost Energy founder and Managing Director Simon Gray.

“A phrase that you’ll be hearing a lot from us going forward is ‘We Love Local’ which underpins our strategy of supporting the local home-grown independent retailers who have helped make Boost the huge success in Northern Ireland that it is today.

“That’s why, to help celebrate 15 years in this market, we’re giving Northern Ireland retailers an opportunity to join in the fun and order three cases of our new Punch Power flavour for a chance to win a lovely new branded fridge,” he added.

“Punch is the fastest growing flavour in the energy** category and, with sales of sugar-free stimulation drinks up by 22 per cent**, we’re sure that our new Punch Power product will be a huge success amongst Northern Ireland shoppers looking for healthier soft drinks that don’t compromise on taste or price.”

Earlier this year, Boost confirmed a new exclusive five year distribution deal with County Antrim-based company Hardy Sales and Marketing Ltd (HSMNI) which will provide warehousing, distribution, van sales and key account management across all the major symbol, cash & carry and delivered wholesalers within the NI convenience and food service sector.  The contract will see a staggering 150 million cans and bottles of Boost, with a retail value of approximately £75 million, distributed from HSMNI’s new warehouse facility in Castledawson during the five year period.

Boost has also launched a student competition to give budding young designers from Northern Ireland an opportunity to create a celebratory 15 year redesign for its Sugar Free Energy 250ml can, with the winning design manufactured and launched into the market as a limited edition product that will feature on more than one million cans across the province.

Boost Energy was established in 2001 after founder (and MD) Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.  Two years later in 2003, Boost Energy was launched in Northern Ireland and now, 15 years later, is the province’s largest soft drink within the independent convenience channel.


MEDIA ENQUIRIES:  For further information, please contact Michael Rafferty or Bronagh Cobain of Duffy Rafferty Communications on 028 9073 0880. 

* Source:  IRI Marketplace Data Symbols and Independents 52 weeks unit and value sales to 31st Dec 2017

** Source:  IRI Marketplace Data Symbols and Independents 52 weeks unit and value sales to 10th Sept 2017