Coors Light makes U.S. road trip a Dream Come True for NI photographer

Aug 16, 2018 | Press Office Northern Ireland

ROAD TRIP: NI photographer, Danielle Whitehouse (r), celebrates with Molson Coors Customer Marketing Manager, Denise Catney, after winning a massive £10,000 competition organised by Coors Light. Danielle was chosen from thousands of entrants who were asked to share what was on their wish list of dream experiences for a chance to turn that dream into a reality. Armed with a £10,000 prize fund, courtesy of Coors Light, Danielle is planning on taking a road trip across the USA in a yellow Chevrolet and stopping at each state on the way to meet the locals and soak up the American culture.
ROAD TRIP: NI photographer, Danielle Whitehouse (r), celebrates with Molson Coors Customer Marketing Manager, Denise Catney, after winning a massive £10,000 competition organised by Coors Light. Danielle was chosen from thousands of entrants who were asked to share what was on their wish list of dream experiences for a chance to turn that dream into a reality. Armed with a £10,000 prize fund, courtesy of Coors Light, Danielle is planning on taking a road trip across the USA in a yellow Chevrolet and stopping at each state on the way to meet the locals and soak up the American culture.
NORTHERN Ireland’s best-selling bottled beer* Coors Light has made a dream come through for local photographer, Danielle Whitehouse, who is set to embark on a trip of a lifetime after she was announced as the winner of a massive £10,000 ‘experiential’ competition organised by the Rocky Mountains beer company.

Danielle, who is from Coalisland and recently launched her own photography business, was chosen from thousands of entrants who were asked to share what was on their wish list of dream experiences for a chance to turn that dream into a reality with a £10,000 prize fund courtesy of Coors Light.

Speaking about her upcoming adventure, Danielle said:

“I just can’t believe that I’ve won! My biggest dream has always been to do a road trip across the USA in a yellow Chevrolet like Bumblebee from the Transformers films, stopping at each state to do something incredible like skydiving in New York, bungee jumping in California and snorkelling in Miami.

“I’m looking forward to photographing each place I visit and meeting the locals and finding out about the local culture and heritage. My boyfriend will be coming with me, and I can’t wait for us to be able to tell our friends and family about this experience for years to come. I would just like to say a massive thank you to Coors Light for making this possible for me!” added Danielle.

The competition was organised as part of a huge ‘experiential’ campaign to celebrate a record year in NI for Coors Light, with latest figures showing that more than two in every five* bottles of beer sold in Northern Ireland on trade are a Coors Light.

Available in a staggering 98% of bars across the province, the brand has won over 38%* value share of the market and has an on-trade value in Northern Ireland of £23 million*

Denise Catney, Customer Marketing Manager for parent company Molson Coors, said: “We’re delighted to be able to help make Danielle’s dream trip a reality and we can’t wait to see all the photographs from her journey. The success of Coors Light as the best-selling bottled beer in Northern Ireland has been incredible and we’re so pleased to be able to say thank you to our customers with campaigns like this. 

“We’d like to take this opportunity to wish Danielle a big congratulations from the whole team here at Molson Coors – judging from her plans we’re sure it will definitely be a trip to remember!” she added.

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* Nielsen MAT April 2018 

MEDIA ENQUIRIES: For further information please contact Cathal Delea or Michael Rafferty of Duffy Rafferty Communications on 028 9073 0880 / info@duffyrafferty.com 

About Molson Coors Brewing Company

Molson Coors Brewing Company is one of the world’s largest brewers. The Company’s operating segments include Canada, the United States, Europe and Molson Coors International (MCI). The Company has a diverse portfolio of owned and partner brands, including signature brands Coors Light, Molson Canadian, Staropramen and Carling. Molson Coors is listed on the Dow Jones World Sustainability Index, the most recognised global benchmark of sustainability among global corporations. For more information on Molson Coors Brewing Company, visit the company’s web site, www.molsoncoors.com. 

In the UK and Ireland, Molson Coors has over 2,000 employees and breweries in Burton upon Trent, Tadcaster, Burtonwood, Sharp’s brewery in Rock, Cornwall and Franciscan Well in Cork, Ireland. It has a market share of around 20% of the UK beer market and a portfolio that includes Carling, the UK’s best-selling lager for three decades, Coors Light, Cobra, Grolsch, Doom Bar, Worthington’s, Caffrey’s, Singha and a range of speciality beers.