BUDDING young designers from Northern Ireland are being given the opportunity to have their work featured on one of the province’s biggest brands as part of a competition organised by leading drinks company Boost.
Boost Energy celebrates 15 years in Northern Ireland this year and to mark this significant milestone, the company is inviting students to create a celebratory can and supporting launch campaign which will be rolled out across Northern Ireland from October.
Organised in association with creative community YCN (You Can Now), the competition will see students who live in, or were originally born in Northern Ireland, redesign Boost’s Sugar-Free Energy 250ml can, with the winning design manufactured and launched into the market as a limited edition product – featuring on more than ONE MILLION cans across the province.
Closing date for entries is Monday March 5th and all the details required to enter are available on www.ycn.org/awards/ycn-student-awards/2017-18-ycn-student-awards/briefs/boost.
Speaking today at a launch event at Belfast School of Art, Boost Energy founder and Managing Director Simon Gray said: “It’s great to be in Belfast today to celebrate our 15th birthday in Northern Ireland with the launch a new competition for students.
“For the first time ever, we’re inviting local students to design a special celebratory can for our Sugar Free Energy 250ml can and have their work displayed on more than one million cans of Boost later this year.
“It’s obviously a very exciting project for us to mark our 15th birthday here but, more importantly, it’s a fantastic opportunity for budding young designers from Northern Ireland to have their own work proudly displayed across the best-selling soft drink in Northern Ireland’s independent sector. A great addition to any young designer’s CV,” added Simon.
“Northern Ireland is a massive market for us and the public has really taken Boost to their hearts – making us the number one soft drink in the independent sector here. This is really important to us as we only sell Boost in local independent retail stores and not the big supermarket chains. We’re all about supporting and championing the local home-grown independent retailers who have helped us make Boost the huge success in Northern Ireland that it is today.”
Dean Faulkner, Head of Partnerships at YCN, said: “As a brand, Boost’s personality is straight-talking with a cheeky sense of humour, willing to try new things, light-hearted, self-deprecating and energetic. So the challenge is to bring to market a limited-edition can design and campaign that incorporates these traits with a local personal touch.
“It’s a really exciting project and an amazing opportunity for a student from Northern Ireland to work on a major design and supporting campaign with one of the country’s biggest brands. It really is experience that money can’t buy,” he added.
Boost Energy was established in 2001 after founder (and MD) Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time. Two years later in 2003, Boost Energy was launched in Northern Ireland and now, 15 years later, is the province’s largest soft drink within the independent convenience channel.
MEDIA ENQUIRIES: For further information, please contact Michael Rafferty or Bronagh Cobain of Duffy Rafferty Communications on 028 9073 0880.