Heineken® is delighted to announce the launch of its Designated Driver campaign, rewarding those in the driving seat with a complementary Heineken®0.0 throughout the festive period.
With the sparkly season of parties and nights out upon us, Heineken®0.0 wants to encourage responsible drinking over the Christmas period and help designated drivers enjoy their night out while getting their friends and family home safely.
Partygoers who volunteer themselves as designated driver will be rewarded with a free Heineken®0.0 when they make themselves known to staff at participating venues by showing their car keys at the bar.
Without compromising on quality or taste, Heineken®0.0 gives consumers more choice and variety for all occasions and empowers those who can’t or don’t want to drink alcohol, to be involved in every beer and non-beer moment.
“We’re delighted to launch this campaign to encourage the vital message of getting home safely and keeping the roads alcohol free during the busy upcoming party season. Even those who volunteer to drive deserve to enjoy their sober night out, so we’re positive this Heineken® 0.0 initiative will bring some extra festive cheer,” said Gemma Herdman, Brand Manager for Craigavon-based United Wines, which handles all of Heineken®’s sales, marketing and distribution in Northern Ireland.
“We can anticipate a fair share of designated drivers this party season as one in every two consumers are looking to moderate their alcohol intake, which is reflected in sales data showing that the ‘no and low alcohol’ category has grown an impressive 506%* in the past six years.
“The no alcohol category is continuing to grow year on year with 1 in every 10 consumers looking to abstain from alcohol completely*.” concluded Gemma.
Heineken® master brewers started from zero and spent years exploring, brewing, and tasting before they finally created a zero-alcohol recipe defined by its refreshing fruity notes, perfectly balanced with a soft malty body. One that deserves the Heineken® mark.
The Designated Driver initiative will be running throughout participating venues from November 28th. For more information, visit United Wines website and keep an eye on its Facebook and Instagram pages.
United Wines was founded in 1985 and is headquartered in Craigavon with a 75,000 square foot warehouse and 6,000 square foot office. The company employs 50 people on the island of Ireland and boasts an extensive portfolio of products, including Wine, Beer, Spirits and Soft Drinks.
In 2017, the company, which employs 50 people on the island of Ireland, was acquired by parent company Heineken.