Foodstock, Dramability and Ballykelly Men’s Shed get a share of a £10k grant fund from Boost Drinks

Boost Drinks, the owner of Northern Ireland’s best-selling soft drink within the local independent convenience channel*, has announced that Foodstock in west Belfast, Dramability in Downpatrick and Ballykelly Men’s Shed, are the first community groups to receive a share of its Choose Now, Change Lives, £10k fund.  

Boost Drinks created the ‘Choose Now, Change Lives’ initiative to help drive change in communities in Northern Ireland and positively impact lives, with this being the first of three rounds of awards throughout 2021.

Groundwork NI, a specialist charity working locally and nationally to transform lives in the UK’s most disadvantaged communities, is supporting Boost by administering grants to successful applicants. 

Foodstock, Dramability and Ballykelly Men’s Shed are the first 3 groups to benefit from the ‘Choose Now, Change Lives’ fund which will give away a total of £10,000 throughout the year, explained Adrian Hipkiss, Marketing and International Business Director at Boost.

“We are firm believers in supporting activity at a local level. Community groups are the life and soul of the areas we all live in – something that’s more important now than ever and will continue to be in the future.  This also includes our support of local retailers over the last 18 years, who are the beating hearts of their communities.

“The incredible work done by Foodstock in west Belfast, Dramability in Downpatrick and Ballykelly Men’s Shed, is immeasurable and we’re very proud to be rewarding them and helping to shine a light on their excellent community service.

“The cash we have donated will ensure the vital services these groups provide to their communities will continue and we hope that the people who use them will flourish in their lives.

“Huge congratulations to all three of you from everyone at Boost Drinks and please accept our thanks for the dedication you show to your local communities.”, said Adrian.

Paul Doherty from Foodstock, said: “We are absolutely delighted with Boost providing us with a grant of £2,000 to support our ongoing work to help people in need throughout West Belfast. Foodstock is very much a community-led organisation who rely on the hard work and dedication of volunteers who very generously give up their time for others. This money will assist in funding our distribution and transport of supplies throughout communities, allowing us now to reach even more people who need our support. We are very grateful.”

Cara Cash-Marley, Chief Executive, Groundwork Northern Ireland, said: “We recognise the importance of these three deserving local causes which have been awarded funding through the Choose Now, Change Lives campaign.

“Our aim at Groundwork NI is to change lives and that is precisely what these projects are doing every day. It is without doubt that these groups offer a lifeline to many.

“Whether this is by providing metal health and wellbeing support, easing food insecurity and poverty, or creating inclusive arts spaces, their dedication to vital community action should not go unrecognized and we are proud to be able to support them.”

The second round of the grant awards is currently underway, and the third burst will take place later this year, allowing six more incredible community groups in Northern Ireland to receive a donation from the Boost Drinks ‘Choose Now, Change Lives’ fund.

There’s still time to nominate a group or project that needs some help, please fill out a nomination form at


* Source: IRI Marketplace Data, Symbols & Independents, Unit Sales w/e 27.12.20

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Notes to editor:


Groundwork is a charity working locally and nationally to transform lives in the UK’s most disadvantaged communities. We’re passionate about creating a future where every neighbourhood is vibrant and green, every community is strong and able to shape its own destiny and no one is held back by their background or circumstances. We help people gain confidence and skills, get into training and work, protect and improve green spaces, lead more active lives and overcome significant challenges such as poverty, isolation, low skills and poor health: 


Boost Energy was established in 2001 after founder and MD Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.

Two years later in 2003, Boost Energy was launched in Northern Ireland and now the company owns the top selling soft drink within the independent convenience sector which covers more than 1,100 independent retail stores, excluding the large multinational supermarket chains.

The drinks range includes energy, sport and iced coffee.

In 2020, Boost refreshed its branding and the new brand message of ‘Choose Now’ reflects this, encouraging consumers to live in the moment and explore their passions.