Boost Drinks has launched the Choose Now, Change Lives community grants scheme
Boost Drinks, the owner of Northern Ireland’s best-selling soft drink within the local independent convenience channel* has created a £10k fund which is being made available to community groups across the province to help drive change in their communities.
The ‘Choose Now, Change Lives’ initiative, that will be available throughout 2021, was developed by the leading drinks brand to offer local community grants that will positively impact lives. Groundwork NI, a charity group working with local communities, will support Boost by administering grants to successful applicants.
Boost is calling for local groups and communities to get involved by visiting www.boostdrinks.com/changelivesni and nominating a group that they feel would benefit from a cash injection from Boost’s £10,000 fund helping to make a difference and truly facilitate change.
The grants scheme will be carried out with three rounds of funding allocation throughout the year, with the entry deadline for round one being 9th May, the deadline for round two, 18th July and for the third and final round entries must be in by 26thSeptember.
‘Choose Now Change Lives’ supports local organisations and groups that benefit their community and have a positive impact on people’s lives, something Boost champions by working with local independent retailers in the heart of the community.
Adrian Hipkiss, Marketing and International Business Director at Boost said: “We are incredibly excited to be working with Groundwork NI on our ‘Choose Now, Change Lives’ initiative, to offer important grants to communities who need it most.
“Having worked exclusively with independent retailers for 18 years in NI, we know just how important local shops are to the communities they are in. We are firm believers in supporting activity at a local level. Community groups are the life and soul of the areas we all live in – something that’s more important now than ever and will continue to be in the future.”
Cara Cash-Marley, Chief Executive, Groundwork Northern Ireland, said: “We are pleased that Boost is making this commitment to local communities across Northern Ireland and we look forward to helping them ensure funds raised get to where they’re most needed.
“Given the circumstances we are all living in at the moment, any support we can offer communities to ensure they can improve their local places and spaces will be of great benefit to all involved. We look forward to seeing the innovative projects put forward.”
To nominate a group or project that needs some help, please fill out a nomination form at www.boostdrinks.com/changelivesni
* Source: IRI Marketplace Data, Symbols & Independents, Unit Sales w/e 27.12.20
MEDIA ENQUIRIES: For further information, please contact Ciara Kinkead or Jillian Frew of Duffy Rafferty Communications via firstname.lastname@example.org
Notes to editor:
Groundwork is a charity working locally and nationally to transform lives in the UK’s most disadvantaged communities. We’re passionate about creating a future where every neighbourhood is vibrant and green, every community is strong and able to shape its own destiny and no one is held back by their background or circumstances. We help people gain confidence and skills, get into training and work, protect and improve green spaces, lead more active lives and overcome significant challenges such as poverty, isolation, low skills and poor health: www.groundwork.org.uk
Boost Energy was established in 2001 after founder and MD Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.
Two years later in 2003, Boost Energy was launched in Northern Ireland and now the company owns the top two selling soft drinks within the independent convenience sector which covers more than 1,100 independent retail stores, excluding the large multinational supermarket chains.
The drinks range includes energy, sport, protein and iced coffee.
In 2020, Boost refreshed its branding and the new brand message of ‘Choose Now’ reflects this, encouraging consumers to live in the moment and explore their passions.